Kendall and Kylie Jenner, the youngest members of the notorious Kardashian-Jenner clan, recently released a new mobile game that has already skyrocketed to the top of the mobile app charts.
The game, aptly titled “Kendall and Kylie,” takes players on a “windy path to fame,” according to App Trigger. The ultimate goal is to reach a Kardashian-Jenner level of super-stardom, and Kendall and Kylie make several appearances throughout the game to give advice on fashion, social media, and high-profile parties.
The game was created by Glu Mobile, which has already created the wildly-popular “Kim Kardashian: Hollywood” game and “Katy Perry Pop” game.
Although most would agree that Kim Kardashian is the most famous member of the family these days, it seems that her youngest sisters were able to grab the mobile app spotlight with their game even faster than Kim could. “Kendall and Kylie” was released on Feb. 17 and, according to Social Times, it netted more than 1.3 million downloads in the first five days; “Kim Kardashian: Hollywood,” on the other hand, was only downloaded a measly 612,000 times in its first five days.
The app is available to download on the App Store and on Google Play. It’s free to download, but there are several in-app purchases ranging from $1.99 “Get It Started” kits to a $100 premium pack of “K-Gems,” according to Fortune.
For the record, we aren’t entirely sure what either of those purchases really mean… but all in all, the two sisters earned over $680,000 through in-app purchases within five days.
Having lived in the media spotlight their whole lives, Kendall and Kylie Jenner are pros when it comes to promoting everything from couture fashion lines to lip balm. Promoting a new app is as simple as sending out a few Tweets, posting a screenshot on Instagram, and then letting the media do the rest.
“The app landscape is extremely competitive. There needs to be a clear launch strategy in place two months prior to the anticipated launch of a new app,” said Ola Danilina, CEO and Founder of PMBC Group, a Los Angeles-based tech firm specializing in PR for apps.
“This launch strategy should include beta testing, clear messaging, target demographics and exclusive coverage needs to be confirmed with top media outlets upon launch. Momentum gained in the first three months after launch is crucial to the overall success of the app.”