Starbucks’ Red Cups: The Christmas Controversy of 2015 That Everyone Already Wants To Forget

It all started with a red paper coffee cup. Starbucks released their annual holiday cups in late October, which feature a rather plain “two-toned ombre design” and the infamous green caffeinated Medusa. The cups didn’t really make news headlines; the company always releases a special-edition cup for the holidays and the 2015 design isn’t exactly […]

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Digital Advertising Agency Says It Knows What You Think About Abortion, Gun Control

It’s not 1984, it’s just 2016. This month, one of the world’s largest digital advertising firms boasted that it had access to the data, personal beliefs, and political opinions of 166 million Americans. Advertising agency Xaxis is preparing to use that information to target U.S. voters with “laser-like” accuracy during the 2016 presidential election. “We’re […]

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Forget the Hype About Smart Homes, Smart Buildings Are the Real Game Changer

Although disruption is usually a word reserved for the latest Silicon Valley startups that let people crowdsource pizza delivery, the global HVAC market is going through a seismic shakeup. And though it might not be as sexy as the latest smartphone-enabled startup, it’s a disruption that has wide-reaching consequences for energy use. That’s because buildings […]

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