The world of business has changed dramatically over recent years, and one of the biggest areas in which it has is in advertising and marketing approaches. It used to be things like newspaper ads and billboards ruled the market. Television commercials are still important, but increasingly expensive and starting to lose a lot of its pull with the rise of cord-cutters and TiVo-type capabilities.
According to a recent piece from Everything-PR.com, one of the best new ways of generating traffic and ultimately purchases on your website is through pay per click (PPC) advertising campaigns. This style of marketing can be tricky for the amateur entrepreneur, though, and should probably be handled by the professionals.
PPC advertising, for those that don’t already know, is when a business pays a site, typically a search engine like Google, to include their advertisement on the pages that come up related to their industry. Whenever a person clicks on the advertising link, the company buying the PPC ad is charged an amount previously agreed upon to that hosting website.
Google, and their PPC system known as Google AdWords, is far and away the most popular service when it comes to this venue. Setting up a PPC campaign can be a great way to drum up interest and business, but it can also be a potential money pit if you don’t know what you’re doing.
It might sound like something easy enough that anyone can set up, but there is actually a lot of science that goes into creating a successful campaign. Selecting the right keywords, placing them in the right context and content, establishing quality landing pages, and monitoring click-through rate are all things professionals in the industry know how to do well.
The fact of the matter is studies have found PPC advertising can yield a return of 300% or more if done correctly. You might be able to do this yourself, but chances are you’ll have a lot more success with a professional helping you out.