Principle of Last-Click Attribution Clouding Analysis of Marketing Effectiveness
When marketers advise businesses on how to spend their money, they look at statistics on effectiveness in order to tell…
Two Groundbreaking New Treatments Can Practically Cure Sleep Apnea
Sleep apnea is a disruptive sleep disorder that causes the airways to collapse, making it difficult to breathe during sleep.…
Why More Marketers Are Turning to Twitter for Social Media Campaigns
Two-thirds of marketers now consider Twitter to be the most effective platform for social media marketing campaigns, a new study…
The Inflatable Hip Protection of the Future
When elderly people fall, they may have more trouble recovering from injuries. Hips seem to be especially vulnerable during falls,…
Mississippi’s Tough Stance on Vaccination Protects State Against Measles Outbreak
The Magnolia State has taken the meaning of steel magnolias to a new level due to its strict — some…
Forecast of Solar Energy in Texas Suburb Seems a Bit Cloudy
Everything is bigger in the state of Texas, except for solar panels. Slowly but surely, solar panels have begun to…
Pharmaceutical Companies Budget for Marketing, Not Research
Upon his return to television, comedian John Oliver wasted no time taking aim at pharmaceutical companies’ spending practices. Nine out…
France Works to Boost Its Growing Tech Industry
Starting a business, creating a digital marketing strategy, and establishing a brand are almost always challenging feats. However, it can…
How Car Wrap Advertising Has Become Increasingly Eco-Friendly
The movement to “go green” and help reduce our collective impact on the environment has more momentum than ever before.…
Former Principal Sues District for Wrongful Termination
A former principal from Allentown, Pennsylvania is filing a lawsuit against his former school district for wrongful termination. The school…