The movement to “go green” and help reduce our collective impact on the environment has more momentum than ever before. As consumers and brands alike become more aware of growing problems like global climate change and environmental pollution, interest in more eco-friendly forms of advertising has reached an all-time high.
And as the advantages of car wrap advertising have become more widely known, it’s natural for many brands to wonder whether or not using vinyl vehicle wraps is good for the environment.
Luckily, recent findings reveal that these vehicle wraps are among the most eco-friendly ways to advertise a brand. According to a January 28 Web Wire article, the use of vinyl car wraps carries no harmful environmental effects.
Unlike the chemicals involved with applying a new coat of paint, none of the chemical compounds that form vinyl car wraps are classified as chemically abusive substances. Once applied to a vehicle, car wraps emit no dangerous gases or by-products throughout their lifespan.
No hazardous chemicals are needed to remove the wrap once its lifespan is over; isopropyl alcohol is all that’s needed to remove a car wrap. Best of all? When properly disposed of, vinyl car wraps won’t sit in landfills for centuries and pollute the soil around them.
“Vehicle Wraps offer one of the highest ROI when it comes to advertising dollars,” says Edmund Karam, Founder, Lucent Wraps. “The installation and removal of a vehicle wrap does not require any harmful chemicals. With the recent advancements in Ink Technology the new Latex and Ecco Solvent inks are environmentally friendly and offer a much better quality vinyl wrap.”
In addition to their eco-friendly properties, car wraps are statistically shown to be among the most effective forms of advertising available today. According to the Hamilton Spectator, an astonishing 97% of a brand’s target audience will respond to a car wrap advertisement. That’s because an individual vehicle wrap is viewed anywhere from 30,000 to 70,000 times in an average 24-hour span.
Considering the numerous environmental benefits of car wraps — as well as their huge potential for increasing brand awareness — it’s clear to see why more and more companies are turning to vehicle wrap advertising across the country.