Traditionally, authors who wanted their books to be read on a wide scale would need to have their work published by a publishing house. Those days are gone. With sales of paper books on the decline thanks to audiobooks and eBooks, publishers are agreeing to print fewer and fewer books. Authors who have been discouraged […]
Read MoreFrozen pipes can cause a lot of problems in winter, from snapping pipes and broken water mains to flooding. The Philadelphia City Council found that out the hard way earlier this week when a pipe burst in City Hall, causing water damage to the council chambers five floors below. The City Council will temporarily be […]
Read MoreWhen marketers advise businesses on how to spend their money, they look at statistics on effectiveness in order to tell businesses which marketing channels yield sales. However, one commonly used principle may be undermining the value of those statistics — and the decisions based off of them. The principle itself is called last-click attribution, and […]
Read MoreSleep apnea is a disruptive sleep disorder that causes the airways to collapse, making it difficult to breathe during sleep. Though most cases of sleep apnea can be treated using a CPAP machine that provides continual air pressure, a few alternative treatments are finding their way into the market. A robotic surgery was recently cleared […]
Read MoreTwo-thirds of marketers now consider Twitter to be the most effective platform for social media marketing campaigns, a new study has found — but Facebook is still highly important due to its sheer size. In a recent survey of marketing professionals conducted by Edelman and the Marketing Institute of Ireland, 67% of respondents consider Twitter […]
Read MoreWhen elderly people fall, they may have more trouble recovering from injuries. Hips seem to be especially vulnerable during falls, with the Centers for Disease Control and Prevention (CDC) estimating that there were 258,000 people aged 65 or older admitted to the hospital for hip fractures in 2010. Hip fractures can also cause fatal complications, […]
Read MoreThe Magnolia State has taken the meaning of steel magnolias to a new level due to its strict — some say controversial — laws regarding childhood vaccination, which may have prevented the recent measles outbreak from taking hold in the state. According to the Centers for Disease Control and Prevention (CDC), the outbreak, which began […]
Read MoreEverything is bigger in the state of Texas, except for solar panels. Slowly but surely, solar panels have begun to appear on the suburban rooftops of many Texas suburbs. However, some aesthetically-conscious residents feel the solar panels are visually disruptive to their painstakingly manicured housing developments. A common aspect of modern life in many other […]
Read MoreUpon his return to television, comedian John Oliver wasted no time taking aim at pharmaceutical companies’ spending practices. Nine out of the 10 largest pharmaceutical companies spend more money on marketing than they do on research and development. Only Roche had higher investments in its research and development department than in marketing. According to Oliver, […]
Read MoreStarting a business, creating a digital marketing strategy, and establishing a brand are almost always challenging feats. However, it can be even more difficult in a country which is often stereotyped as lacking a necessary entrepreneurial spirit. This is exactly the challenge facing the technology industry in France. As a nation more likely to be […]
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