Forecast of Solar Energy in Texas Suburb Seems a Bit Cloudy

Everything is bigger in the state of Texas, except for solar panels. Slowly but surely, solar panels have begun to appear on the suburban rooftops of many Texas suburbs. However, some aesthetically-conscious residents feel the solar panels are visually disruptive to their painstakingly manicured housing developments. A common aspect of modern life in many other […]

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Pharmaceutical Companies Budget for Marketing, Not Research

Upon his return to television, comedian John Oliver wasted no time taking aim at pharmaceutical companies’ spending practices. Nine out of the 10 largest pharmaceutical companies spend more money on marketing than they do on research and development. Only Roche had higher investments in its research and development department than in marketing. According to Oliver, […]

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France Works to Boost Its Growing Tech Industry

Starting a business, creating a digital marketing strategy, and establishing a brand are almost always challenging feats. However, it can be even more difficult in a country which is often stereotyped as lacking a necessary entrepreneurial spirit. This is exactly the challenge facing the technology industry in France. As a nation more likely to be […]

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How Car Wrap Advertising Has Become Increasingly Eco-Friendly

The movement to “go green” and help reduce our collective impact on the environment has more momentum than ever before. As consumers and brands alike become more aware of growing problems like global climate change and environmental pollution, interest in more eco-friendly forms of advertising has reached an all-time high. And as the advantages of […]

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