You Won’t Believe Who Finally Joined Instagram
A timeless fashion icon will finally get the digital makeover she deserves. This summer, one of the most iconic figures…
Tag: marketing
Principle of Last-Click Attribution Clouding Analysis of Marketing Effectiveness
When marketers advise businesses on how to spend their money, they look at statistics on effectiveness in order to tell…
Pharmaceutical Companies Budget for Marketing, Not Research
Upon his return to television, comedian John Oliver wasted no time taking aim at pharmaceutical companies’ spending practices. Nine out…
The New York Times’ First Native Print Ad Features Slick Infographics, Augmented Reality Videos
Native advertising has been a staple on the internet for some time, but now advertisers can even look to print…
Ukrainian Blogger Uses SEO to Challenge Russian Propaganda
The conflict between Russia and Ukraine, which has raged for the past several months, has confused many observers around the…
Problem Solving Skills, Not Latest Technology, the Key to Successful Marketing
Which print, digital and mobile marketing techniques are still relevant in today’s fast-paced, ever-changing marketing world? Marketing professionals spend most…