It’s not 1984, it’s just 2016. This month, one of the world’s largest digital advertising firms boasted that it had access to the data, personal beliefs, and political opinions of 166 million Americans. Advertising agency Xaxis is preparing to use that information to target U.S. voters with “laser-like” accuracy during the 2016 presidential election. “We’re […]

Darren Huston, Priceline Group CEO, has announced that his company will begin testing a partnership with TripAdvisor this week for the Instant Booking platform on Booking.com. The partnership between TripAdvisor and Priceline was announced last month, and Huston says consumers will now start to see a “small sample” of inventory on Instant Booking. “As with […]