Principle of Last-Click Attribution Clouding Analysis of Marketing Effectiveness

When marketers advise businesses on how to spend their money, they look at statistics on effectiveness in order to tell businesses which marketing channels yield sales. However, one commonly used principle may be undermining the value of those statistics — and the decisions based off of them. The principle itself is called last-click attribution, and […]

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Two Groundbreaking New Treatments Can Practically Cure Sleep Apnea

Sleep apnea is a disruptive sleep disorder that causes the airways to collapse, making it difficult to breathe during sleep. Though most cases of sleep apnea can be treated using a CPAP machine that provides continual air pressure, a few alternative treatments are finding their way into the market. A robotic surgery was recently cleared […]

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